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Grasslands Road Launches An Industry Leading Profit Margin Builder For Retailers

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Elmsford, NY (March 2009) - Grasslands Road, the gift division of Amscan Inc., launches their Everyday Enrichment Incentive for retailers to increase their profit margins and better navigate the current economy. Retailers can earn as high as a 70% profit margin after discounts, dating and free freight offer is applied. Grasslands Road’s Everyday Enrichment Incentive offers retailers unprecedented terms on 14 exclusive, industry leading everyday catalogs including the new Grasslands Road Baby and Inspired Living collections recently launched in March 2009. “We believe it’s important to offer meaningful margin benefits throughout the year but especially during the current economic climate. The Everyday Enrichment Incentive will provide our valued retail partners the opportunity to take advantage of product that has strong sell-through and will add a measurable benefit to their business” said Craig Leaf, President of Grasslands Road. This offer is available now and ends May 15, 2009.

Coinciding with the launch of the Everyday Enrichment Incentive, Grasslands Road will introduce 295 new home décor, gift and tabletop products. New product launches include Baby, Inspired Living and Fall Traditions. These new products are in addition to Grasslands Road’s expansive portfolio of over 3,000 hand-crafted, exclusive skus.

Grasslands Road, a division of Amscan Inc., is a leading supplier of everyday and seasonal home décor, gift and tabletop collections including In The Garden, Holiday Traditions, Bungalow, Spring Settings, Celtic Traditions, Everyday Life, Cucina, and Symbol Things. Each exclusive collection creates a cohesive merchandising statement at retail and is designed in New York. Grasslands Road has permanent showroom locations in New York, Atlanta, Dallas, Los Angeles and Toronto. Worldwide corporate offices are located in New York, Canada, England, Germany, Australia, Mexico, and Japan.

To learn more, call your sales representative or customer service at 800-444-8887.

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