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Grasslands Road, A Division of Amscan Holdings Inc, Launches Extensive Product Offering, Retailer Incentives and New B2B e-Commerce Website

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Elmsford, NY (July 2011) — Grasslands Road is proud to introduce four new catalogs with more than 400 new, innovative products. New catalogs include one seasonal and three everyday catalogs: Spring Settings, Baby and Kids, Inspired Living, and Celebrating Heritage. This product launch offers retailers new and exciting market-driven formats and categories plus an affordable pricing strategy that appeals to both retailers and consumers alike. Spring Settings incorporates bright shots of color with many designs that transition throughout the year. Extensive new women's accessory and jewelry collections complement strong performing home décor and tabletop ranges. Baby and Kids offers an impressive new "kids and toddler" category — providing a wide range of formats ideal for newborns through preschoolers. Inspired Living is designed to raise spirits, offering uplifting and spiritual gifts, handcrafted artisan crosses, beautifully sculpted figurines, and affordable jewelry. Celebrating Heritage offers gifts for all occasions and products transcend cultures and geographic regions for a universal appeal.

Grasslands Road offers retailers significant incentives to fuel their profit margins. Through August 31, 2011, retailers can save up to an extra 10% off and receive 60 days dating on everyday gift products. In addition, retailers are also eligible to receive an extra 10% early buy discount plus seasonal dating on our Spring Settings catalog offering.

In addition to the new summer product lineup, Grasslands Road is also launching an industry leading b2b e-commerce website, which is currently being rolled out to Grasslands Road customers only. “By leveraging this technology, we have the ability to strengthen relationships and provide value-added services, said Craig Leaf, President of Grasslands Road.” Approved retailers will have the ability to order and reorder 24/7 from 16 Grasslands Road catalogs and over 2,100 gift products online. “With industry leading terms, strong retail performance, a dedicated sales force, and an exclusive product portfolio, we’re a one-stop resource for our valued retail partners,” said Leaf. Retailers can log in and access their tailored pricing, view order history, read detailed product descriptions, download thousands of product images, and use convenient online ordering and research tools.

Grasslands Road is a leading supplier of everyday and seasonal home décor, gift, and tabletop collections including: Spring Settings, Celebrating Heritage, Times Are Changing, Baby and Kids, In the Garden, Fall Traditions, Inspired Living, Studio 100 Everyday, Summer Home, Serendipity, Art of Entertaining, Halloween, Holiday Traditions, Everyday Life, Ambiance, and Symbol Things. Each home décor collection is designed to create a cohesive merchandising statement at retail by incorporating a variety of mixed materials such as ceramic, resin, textiles, metal, glass, and wood. Grasslands Road has showroom locations in Dallas, Atlanta, Los Angeles, Seattle, Toronto, and Edmonton.

Amscan Holdings, Inc. is a global company that designs, manufacturers, retails, and distributes over 40,000 products to over 40,000 retailer outlets. Its subsidiaries include: Amscan Inc, Grasslands Road, Anagram International, Ya Otta Piñata, Party City, Party America, Factory Card & Party Outlet, and Halloween USA. Amscan Holdings, Inc. has worldwide offices in the United States, England, Canada, Japan, Mexico, Australia, and Hong Kong.

Susan Beer, Marketing Director
Office: (914) 784-4102
Fax: (914) 784-3885
Email: sbeer@amscan.com


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