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Elmsford, NY (January 1, 2007) – Amscan Holdings, Inc. has unveiled Grasslands Road ™ as the new name of its specialty gift division, marking the significant growth that the gift division has undergone in its seven-year history. Accompanying the name change is the release of a new tagline, Gifts that Inspire ™, which reflects the company's strategic vision of creating versatile, market-focused gift products.

"The Grasslands Road brand is an important strategic move as we continue to develop the specialty gift division and enjoy significant growth. Our focus will remain on providing our valued retail partners with industry-leading, on-trend gift products that deliver strong margins and exceptional retail performance. Our new tagline, ‘Gifts That Inspire,’ represents our mission and on-going commitment to creating an innovative product portfolio that makes each of our retail partners a destination in the marketplace," said Craig Leaf, vice-president – marketing, product development.

“Our objective is to create a recognizable brand that expresses the unique vision of our gift division,” added Susan Beer, marketing director. “We have selected Grasslands Road because this is the street where the gift division began and where we reside today.”

Grasslands Road, a division of Amscan Inc., is one of the largest suppliers of everyday and seasonal home décor, gift, and tabletop collections including: In the Garden, Holiday Traditions, Fall Gift, Baby, Wedding, Inspirations, Petpourri, Comforts of Home, Serving Up Style, Home Sweet Home, and By the Sea. Each home décor collection is designed to create a cohesive merchandising statement at retail by incorporating a variety of mixed materials such as ceramic, resin, textiles, metal, glass, and wood.

Amscan Holdings, Inc. is a global company that designs, manufacturers, retails, and distributes over 40,000 products to over 40,000 retail outlets. Its subsidiaries include: Amscan Inc., Anagram International, Ya Otta Piñata, Party City, and Party America. Amscan Holdings, Inc. has worldwide offices located in the United States, England, Canada, Germany, Japan, Mexico, Australia, and Hong Kong.

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