news & events: press releases
December 31 ,2009
Grasslands Road, a Divison OF Amscan Inc, Celebrates Grand Opening of Two New Showrooms
Elmsford, NY (December 2009) - Two new permanent Grasslands Road
showroom locations in Dallas and Seattle, will be open for retailers in
January 2010 coinciding with the Winter Gift Shows. The new Dallas showroom
is located in the Dallas Trade Mart, Suite 2325, and the new showroom in Seattle
is located in the Pacific Market Center, Suite 475. Both newly renovated showrooms
offers an enhanced shopping experience with a superior location and traffic flow.
“We’re energized to expand our real estate portfolio and gain a stronger presence
in two key markets in order to better serve our valued retail partners” says
Craig Leaf, president Grasslands Road.
Grasslands Road is also proud to announce its January 2010 launch of 5 new catalogs
containing 16 new collections and over 500 new, innovative products. This unprecedented
launch includes three everyday catalogs and two seasonal catalogs; The Art of Entertaining,
Serendipity, Summer Home, Halloween and Holiday Traditions. This product launch offers
retailers new market driven formats and categories in addition to an affordable pricing
strategy that will appeal to retailers and consumers alike. Retailers will also be rewarded
with higher profit margins on everyday product through February 28, 2010, when they qualify
for a $200 everyday promotional credit. “We feel this promotion provides an even greater incentive
for our retailers to bring in fresh new innovative product. “We’re excited to offer this promotion
in addition to our existing industry leading terms package including free freight; seasonal 10% off
early buy discount and dating; and our 10% off preferred customer discount” says Susan Beer marketing
director, Grasslands Road.
Grasslands Road, a division of Amscan Inc., is one of the largest suppliers of everyday and seasonal
home décor and gifts including Holiday Traditions, In The Garden, Fall Traditions, Baby, Inspired Living,
Everyday Life, Spring Settings, Celtic Traditions, Cucina, and Symbol Things. Each home décor collection
is designed to create a cohesive merchandising statement at retail by incorporating a variety of mixed
materials such as ceramic, resin, metal, glass, textiles and wood.
Five premium Grasslands Road showroom locations can be found throughout North America; Atlanta, Dallas,
Los Angeles, Seattle, and Toronto. Office locations include New York, Canada, England, Australia, Japan, and Mexico.