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Grasslands Road, A Division of Amscan Holdings Inc, Expands Atlanta Showroom and Presence in AmericasMart

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Elmsford, NY (December 2010)—Grasslands Road is expanding its prime showroom location in Atlanta's AmericasMart by almost doubling its size. The Grasslands Road showroom located on the 16th floor of building 2 will expand to almost 7,000 square feet and feature over 2,000 innovative products. The expanded showroom will open with the January 2011 Gift Show. A grand opening celebration will take place Friday, January 14th at 5pm. The larger showroom space will offer retailers an enhanced shopping experience. "We're energized to expand our real estate in Atlanta's AmericasMart and gain a stronger presence in this key market. The objective of our larger showroom space is to better serve our valued retail partners." says Craig Leaf, president Grasslands Road.

In tandem to the expansion in Atlanta, Grasslands Road is also proud to announce its January 2011 launch of over 450 new, innovative products included in 9 new collections which span 5 new catalogs. This extensive launch includes a seasonal catalog, Holiday Traditions and four everyday catalogs, Ambiance, Studio 100 Everyday, Summer Home and Serendipity. This product launch offers retailers new market driven formats including women's accessories and jewelry as well as an affordable pricing strategy designed to drive retail performance.

Grasslands Road is a leading supplier of everyday and seasonal home décor, gift and tabletop collections including: Spring Settings, Celebrating Heritage, Times Are Changing, Baby It's You, In the Garden, Fall Traditions, Inspired Living, Summer Home, Serendipity, Art of Entertaining, Halloween, Holiday Traditions, Everyday Life, Wedding, Symbol Things and Pet. Each home décor collection is designed to create a cohesive merchandising statement at retail by incorporating a variety of mixed materials such as ceramic, resin, textiles, metal, glass and wood. Grasslands Road has gift show locations in Dallas, Atlanta, Los Angeles, Seattle, Toronto and Edmonton.

Amscan Holdings, Inc. is a global company that designs, manufacturers, retails and distributes over 40,000 products to over 40,000 retail outlets. Worldwide offices are located in the United States, England, Canada, Germany, Japan, Mexico, Australia and China.

CONTACT INFORMATION:
Susan Beer, Marketing Director
Office: (914) 784-4102
Fax: (914) 345-3885
E-mail: sbeer@amscan.com

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