ELMSFORD, NY (November 28, 2012) - Grasslands Road, a division of Amscan Inc. announces the launch of Survivor, a new gift collection inspired by those who have struggled with the battle against cancer. Survivor celebrates one’s strength and perseverance with heartfelt messages of faith and hope seen throughout the collection on figurines, mugs, crosses, plaques, wind chimes and more.
LAS VEGAS (November 26, 2012) -- World Market Center Las Vegas announced today the addition of Grasslands Road, a division of Amscan, Inc. as its newest tenant in Building C at GIFT+HOME at Las Vegas Market. The company’s 7,500+ square foot showroom is its largest location in the western United States.
Elmsford, NY (July 2011) — Grasslands Road is proud to introduce four new catalogs with more than 400 new, innovative products. New catalogs include one seasonal and three everyday catalogs: Spring Settings, Baby and Kids, Inspired Living, and Celebrating Heritage. This product launch offers retailers new and exciting market-driven formats and categories plus an affordable pricing strategy that appeals to both retailers and consumers alike. Spring Settings incorporates bright shots of color with many designs that transition throughout the year. Extensive new women's accessory and jewelry collections complement strong performing home décor and tabletop ranges. Baby and Kids offers an impressive new "kids and toddler" category — providing a wide range of formats ideal for newborns through preschoolers. Inspired Living is designed to raise spirits, offering uplifting and spiritual gifts, handcrafted artisan crosses, beautifully sculpted figurines, and affordable jewelry. Celebrating Heritage offers gifts for all occasions and products transcend cultures and geographic regions for a universal appeal.
Elmsford, NY (December 2010)—Grasslands Road is expanding its prime showroom location in Atlanta's AmericasMart by almost doubling its size. The Grasslands Road showroom located on the 16th floor of building 2 will expand to almost 7,000 square feet and feature over 2,000 innovative products. The expanded showroom will open with the January 2011 Gift Show. A grand opening celebration will take place Friday, January 14th at 5pm. The larger showroom space will offer retailers an enhanced shopping experience. "We're energized to expand our real estate in Atlanta's AmericasMart and gain a stronger presence in this key market. The objective of our larger showroom space is to better serve our valued retail partners." says Craig Leaf, president Grasslands Road.
Elmsford, NY (December 2009) - Two new permanent Grasslands Road showroom locations in Dallas and Seattle, will be open for retailers in January 2010 coinciding with the Winter Gift Shows. The new Dallas showroom is located in the Dallas Trade Mart, Suite 2325, and the new showroom in Seattle is located in the Pacific Market Center, Suite 475. Both newly renovated showrooms offers an enhanced shopping experience with a superior location and traffic flow. “We’re energized to expand our real estate portfolio and gain a stronger presence in two key markets in order to better serve our valued retail partners” says Craig Leaf, president Grasslands Road.
Elmsford, NY (March 2009) - Grasslands Road, the gift division of Amscan Inc., launches their Everyday Enrichment Incentive for retailers to increase their profit margins and better navigate the current economy. Retailers can earn as high as a 70% profit margin after discounts, dating and free freight offer is applied. Grasslands Road’s Everyday Enrichment Incentive offers retailers unprecedented terms on 14 exclusive, industry leading everyday catalogs including the new Grasslands Road Baby and Inspired Living collections recently launched in March 2009. “We believe it’s important to offer meaningful margin benefits throughout the year but especially during the current economic climate. The Everyday Enrichment Incentive will provide our valued retail partners the opportunity to take advantage of product that has strong sell-through and will add a measurable benefit to their business” said Craig Leaf, President of Grasslands Road. This offer is available now and ends May 15, 2009.